What's the Future for Printed Press?

Right from its beginnings in the rudimentary versions of the manual press to the latest inkjet, laser and digital printers, printed content has served to present daily happenings and events to the public. However, today, printed press across the world are undergoing a tough time mainly because of the competition from the widely popular online media and the advent of free-publications and newspapers that offer the public the very same information absolutely free of cost. Does this simply mean that the days of the conventional printed press are numbered? It may not really be the case as the future of the printed press wholly depends on the innovative concepts and technology adopted by its patrons and promoters to achieve a fine balance between conventional and contemporary processes associated with the print medium.

Virtual Vs Real

The internet today serves as a vast store of free information accessible from anywhere across the world. News traverses geographic boundaries at relatively lower or no costs when compared to conventional print media that literally soaks tons of money on infrastructure, stationery and staff, not to mention costs involved in keeping pace with new generations of printers and their paraphernalia including expensive refill ink cartridges.

The new online medium serves to expose journalists and the publication industry in general to new presentation formats that help to enrich content. Social networks and blogs have contributed in their own unique way to improve journalism. Another interesting aspect of accessing news online is the fact that the reader can easily move from one related news item to another, and access other important references almost instantly to get a complete picture of a given situation.

Paid Vs Free Editions

Although opting for unlimited free space on the internet that offers a much wider reach at lesser costs may be a tempting alternative, it may not really serve to make sufficient money out of the business. Journalists and writers may gain instant popularity, however the reach is still limited to the tech-savvy readers and well-connected regions of the world. Why would readers pay money on a daily basis to get access to information that is available freely both on the internet as well as the free printed editions of news?

Popularity and Revenue

There are few newspapers that require a subscription to access their online content too. Free editions as well as online versions need not necessarily mean loss of revenue, because the publishers can still keep the money coming in by means of creative advertisement ideas, and still keep the readers engaged. There are still quite a few readers out there who prefer quality news that has been filtered and presented by trained professionals rather than access a vast free resource of unlimited news. Quality of journalism and crisp content still serve to capture the attention of time-conscious readers, irrespective of the medium in which it is presented.

Technology advancements, evolution of mobile devices, popularity of online content are here to stay - so are the age-old preferences of ardent readers looking for a physical copy of quality content from professional journalists. Battling with latest printing technologies and equipment, maintaining inkjet and other printers, print heads and optimizing use of refill ink cartridges are all part of the printed press industry, which may still go strong despite other competing media.

Ben Greenwood is writing on behalf of Cartridge World, the UK's leading specialist in printer cartridges, including toner cartridges and ink cartridges.

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What's With All of the Repeat News - Is There Just One Person or Machine Writing It All?

Okay so, I don't know about you, but many might consider me a news junkie, and yes, I'm up on all the issues all the time, day or night, I get the news alerts just like everyone else, and do my fair share of reading, and scanning the globe for interesting topics in the world media. One thing I've noted that is getting a little out of control is that local papers, regional papers, and even national papers often run the exact same story which was perhaps found in the Associated Press. It's as if everything is a re-run.

Interestingly enough, if you get your news minute by minute and second by second, by the time the newspaper is printed, it's already old news, and you are onto something else. In fact you are more likely than not to have already read that exact article online, or an abbreviated version of it on your smart phone, or iPad. Then there are all the syndicators which seem to swipe news stories, and put them online. Many of these in-depth going viral on the social networks, and can be found in the search engines.

Even though 300 newspapers in the United States have already gone to online subscriptions and pay walls, a good bit of their content is already available other places, and the reality is you don't really have to pay for it, and you probably will miss very little if you choose not to subscribe. Yes, it's true every once in a while you will miss some piece of information that you might wish to know, but generally it seems as if all the news is copied over and over again.

The other day, I was doing a little standup comedy routine for friends, and I stated that there must just be one person writing the news, or an artificial intelligent program, and then all the newspapers just gobble up the story, and there are no more reporters anymore. There's just one lonely person working in a back room typing away. If you doubt this is possible, there's been times when I have written 25 to 50 articles in a 24-hour period.

In any given newspaper there aren't generally more than 50 articles, therefore it is actually possible that one person, or perhaps just a handful are writing all the world news, and with the assistance of speech recognition software and artificial intelligence, they could do it too. The worst thing is none of us would ever know, would we? Indeed, I would like to leave you with that thought today, if you are wondering where our news industry is going, and what you can believe anymore. Indeed I hope you will please consider all this and think on it.

Lance Winslow has launched a new provocative series of eBooks on Future Concepts. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net/

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