A press release is a news story, written in third person to reveal the details of any important ceremony, event, service or a person. Oct 28, 1906 was a landmark day in the history of formal communication, when Ivy lee drafted the 1st press release to report a railway accident. Since then, the press has been a formal way of communication directed at print and electronic media for the purpose of announcing something ostensibly newsworthy.
With the large scale industrial, social and technological growth, communication has also undergone several reforms and the current practices are governed by several social and ethical bindings. Press release being the formal form of communication is generally confined to 400-500 words drafted by the communication experts to make sure that the information is perceived in the right manner.
In order to achieve the desired objectives, news is often divided into several parts aimed at achieving the specific objectives.
• Caption: Aimed at grabbing the attention of the readers and also gives a clue about the body of the press release.
• Introduction: The introductory paragraph introduces the subject of the press release and gives a bird eye view of who, what, when, where, how and why.
• Main Body: Contains the further details about the subject matter.
• Boilerplate: This section provides an independent background about the issuing authority to further educate the reader that who is the reporting entity/ individual.
• Closing: At the end of the boilerplate section, standardized symbols are used to indicate the ending of the news. Following are the generally used symbols, North America("-30-"), the practice in other countries is the use of the text "ends".
• Contact Information: Contains the contact information of the media coordinator.
You can easily promote your business over the Internet as you will find a large number of news distribution services over the World Wide Web to help you. You are only required to provide them with vital details, and they will do the work on your behalf. They will have different packages available and you can opt for the one that suits your needs and requirements. All you need to do is to make sure that your press release reaches the top of the leading new sites such as Google News and Yahoo! News and major search engines like Bing and Google. As soon as your press hits the Web, you will be able to see the impact it is going to make and people will figure out what your business ought to offer. To use press for search engine marketing and press release search engines could be effective to find out the appropriate press release for your business.
Author recommend you to look for proper press release search engine with various tools to find out information published on different sources.
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